Now available on Pubmatic
Unlock more impact from ads in news
Unlock more impact from ads in news
Unlock more impact from ads in news
Unlock more impact from ads in news
Aligned.news unlocks 2B+ of inventory from top news publishers by reframing ads on real news stories as contextually relevant, topical sponsorships of those stories by advertisers.
Aligned.news unlocks 2B+ of inventory from top news publishers by reframing ads on real news stories as contextually relevant, topical sponsorships of those stories by advertisers.
Aligned.news unlocks 2B+ of inventory from top news publishers by reframing ads on real news stories as contextually relevant, topical sponsorships of those stories by advertisers.
Aligned.news unlocks 2B+ of inventory from top news publishers by reframing ads on real news stories as context relevant, topical sponsorships of those stories by advertisers.
Get Started
Get Started
Get Started
Get Started
Create outsize impact
Align with readers in the moment they are thinking about what matters to them. Contextual relevance drives results.
Create outsize impact
Align with readers in the moment they are thinking about what matters to them. Contextual relevance drives results.
Demonstrate that your brand and the reader are aligned
Readers are sending a signal about what matters to them - prove you care about what they do
Demonstrate that your brand and the reader are aligned
Readers are sending a signal about what matters to them - prove you care about what they do
Incredible value opportunity
Real news costs pennies on the dollar compared with the same impressions in entertainment or sports on the same publishers.
Incredible value opportunity
Real news costs pennies on the dollar compared with the same impressions in entertainment or sports on the same publishers.
Doing well and doing good
Doing well and doing good
Doing well and doing good
Doing well and doing good
Build a natural relationship with newsreaders
Our proprietary technology classifies news by social value ex. environmental journalism, veterans issues - and enables serving contextually relevant ads on these stories based on those issues.
Build a natural relationship with newsreaders
Our proprietary technology classifies news by social value ex. environmental journalism, veterans issues - and enables serving contextually relevant ads on these stories based on those issues.
Build a natural relationship with newsreaders
Our proprietary technology classifies news by social value ex. environmental journalism, veterans issues - and enables serving contextually relevant ads on these stories based on those issues.
Build a natural relationship with newsreaders
Our proprietary technology classifies news by social value ex. environmental journalism, veterans issues - and enables serving contextually relevant ads on these stories based on those issues.
Get credit for the social value of your ad spend
News provides unique social value to the reader. Get valuable credit for supporting it via a "thank you" to the advertiser for supporting the value it is bringing them.
Get credit for the social value of your ad spend
News provides unique social value to the reader. Get valuable credit for supporting it via a "thank you" to the advertiser for supporting the value it is bringing them.
Get credit for the social value of your ad spend
News provides unique social value to the reader. Get valuable credit for supporting it via a "thank you" to the advertiser for supporting the value it is bringing them.
Get credit for the social value of your ad spend
News provides unique social value to the reader. Get valuable credit for supporting it via a "thank you" to the advertiser for supporting the value it is bringing them.
Integrated with supply leaders
Integrated with supply leaders
Integrated with supply leaders
Integrated with supply leaders
Aligned.news is integrated as a contexual data provider within Pubmatic, a leading sell-side platform. Getting started is as simple as using any other deal ID.
2.8B+
Unmonetized news inventory
2.8B+
Unmonetized news inventory
81%
Americans agree news is "critical" or "very important" to democracy
81%
Americans agree news is "critical" or "very important" to democracy
~17B
Dollars going to MFA sites today
~17B
Dollars going to MFA sites today
How it works
How it works
How it works
How it works
Aligned.news leverages cutting-edge AI and human analysis to crawl and classify news stories, then ingest the classified URL’s into our rules engine
The data is activated via partners through private marketplaces based on the value the news is providing
Advertisers can use their own creative with our guidelines or we can wrap existing creative as needed
Frequently asked questions
Frequently asked questions
Frequently asked questions
Frequently asked questions
Aligned.news is focused on unlocking new value for brands in order to help fund the critical role of news in society.
Aligned.news is focused on unlocking new value for brands in order to help fund the critical role of news in society.
Can you describe your contextual targeting tech?
Our proprietary AI approach classifies news articles by social value, such as environmental journalism or veterans' issues. This technology allows us to serve targeted ads on these stories based on the issues they address, ensuring that ads are contextually relevant and aligned with the reader’s values.
How do you ensure brand safety and prevent ad fraud?
We only decision media on URL’s from top news destinations that are extremely unlikely to involve ad fraud - inclusion lists are the gold standard to avoid this issue. In future, executing against an agreed list of local news will also be possible. Recent research indicates that appearing beside hard news in high quality news destinations has no negative brand impact.
What are your data sources and how are they used for contextual targeting?
Our data sources are composed of an array of publicly available data that are processed by our AI to classify news articles. This allows us to create packages of media focused on high-value news aligned with various social impact areas.
What ad formats and sizes do you support?
Aligned.News supports standard IAB programmatic display sizes.
Do you support video ads?
Yes, we include video placements in our offerings, though the offering is in beta
What is your pricing model?
Our primary pricing model is CPM (Cost Per Thousand Impressions). We also create custom categories, contact us for a quote.
Can you describe your contextual targeting tech?
Our proprietary AI approach classifies news articles by social value, such as environmental journalism or veterans' issues. This technology allows us to serve targeted ads on these stories based on the issues they address, ensuring that ads are contextually relevant and aligned with the reader’s values.
How do you ensure brand safety and prevent ad fraud?
We only decision media on URL’s from top news destinations that are extremely unlikely to involve ad fraud - inclusion lists are the gold standard to avoid this issue. In future, executing against an agreed list of local news will also be possible. Recent research indicates that appearing beside hard news in high quality news destinations has no negative brand impact.
What are your data sources and how are they used for contextual targeting?
Our data sources are composed of an array of publicly available data that are processed by our AI to classify news articles. This allows us to create packages of media focused on high-value news aligned with various social impact areas.
What ad formats and sizes do you support?
Aligned.News supports standard IAB programmatic display sizes.
Do you support video ads?
Yes, we include video placements in our offerings, though the offering is in beta
What is your pricing model?
Our primary pricing model is CPM (Cost Per Thousand Impressions). We also create custom categories, contact us for a quote.
Can you describe your contextual targeting tech?
Our proprietary AI approach classifies news articles by social value, such as environmental journalism or veterans' issues. This technology allows us to serve targeted ads on these stories based on the issues they address, ensuring that ads are contextually relevant and aligned with the reader’s values.
How do you ensure brand safety and prevent ad fraud?
We only decision media on URL’s from top news destinations that are extremely unlikely to involve ad fraud - inclusion lists are the gold standard to avoid this issue. In future, executing against an agreed list of local news will also be possible. Recent research indicates that appearing beside hard news in high quality news destinations has no negative brand impact.
What are your data sources and how are they used for contextual targeting?
Our data sources are composed of an array of publicly available data that are processed by our AI to classify news articles. This allows us to create packages of media focused on high-value news aligned with various social impact areas.
What ad formats and sizes do you support?
Aligned.News supports standard IAB programmatic display sizes.
Do you support video ads?
Yes, we include video placements in our offerings, though the offering is in beta
What is your pricing model?
Our primary pricing model is CPM (Cost Per Thousand Impressions). We also create custom categories, contact us for a quote.
Can you describe your contextual targeting tech?
Our proprietary AI approach classifies news articles by social value, such as environmental journalism or veterans' issues. This technology allows us to serve targeted ads on these stories based on the issues they address, ensuring that ads are contextually relevant and aligned with the reader’s values.
How do you ensure brand safety and prevent ad fraud?
We only decision media on URL’s from top news destinations that are extremely unlikely to involve ad fraud - inclusion lists are the gold standard to avoid this issue. In future, executing against an agreed list of local news will also be possible. Recent research indicates that appearing beside hard news in high quality news destinations has no negative brand impact.
What are your data sources and how are they used for contextual targeting?
Our data sources are composed of an array of publicly available data that are processed by our AI to classify news articles. This allows us to create packages of media focused on high-value news aligned with various social impact areas.
What ad formats and sizes do you support?
Aligned.News supports standard IAB programmatic display sizes.
Do you support video ads?
Yes, we include video placements in our offerings, though the offering is in beta
What is your pricing model?
Our primary pricing model is CPM (Cost Per Thousand Impressions). We also create custom categories, contact us for a quote.
Get started today
Get started today
Get started today
Get started today
Reach out to start your first media buy with Aligned.news
Reach out to start your first media buy with Aligned.news
Reach out to start your first media buy with Aligned.news
Aligned.news unlocks new impact from real
news.
Company
© Copyright 2024, All Rights Reserved by Aligned News Corporation
Aligned.news unlocks new impact from real
news.
Company
© Copyright 2024, All Rights Reserved by Aligned News Corporation
Aligned.news unlocks new impact from real
news.
Company
© Copyright 2024, All Rights Reserved by Aligned News Corporation
Aligned.news unlocks new impact from real
news.
Company
© Copyright 2024, All Rights Reserved by Aligned News Corporation